Department of Business Administration

Department of Business Administration

The Bachelor of Business Administration is a three year full time program which focuses on enhancing the ability to communicate, analyze situations, present own views in front of a large audience, take decisions using quantitative and qualitative factors, and develop a holistic view of the different functional areas of business environment. The most successful business leaders can integrate knowledge of finance, marketing, management and operations into an effective business model. The Bachelor of Business Administration program prepares students for a full range of functions within the business world.

Organizations today need smart, young, and energetic workers who not only have the basic management knowhow degree-wise, but most importantly are industry-ready professionals who can imbibe the industry basics fast, internalize smart work skills of the trade, and are innovative in their ideas and initiatives to create competitive advantage for the organization in the market.

The academic framework of the program includes several live industry projects, surveys of real life situations, intense industry internship, entrepreneurship, global immersion program and hands-on experience in the world of business. First year is to build the basic concepts in various business related subjects, while the second year is devoted to specialized subjects. Students choose one of the five streams for their third year and pursue their training in the chosen functional areas:

  • Digital and social media marketing
  • Retail marketing
  • Automotive marketing
  • Supply chain and logistics management
  • Global marketing System
  • Business management
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